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Survey: The State of America’s Sleep – Better Sleep Council

Methodology

2,000 surveys have been fielded between April 10-18, 2019, amongst a representative pattern of U.S. adults (age 18+), using a questionnaire lasting approximately 15 minutes. Sample measurement supplies a confidence interval of ±2.19% at 95%. The pattern was offered by Dynata, one of the most important online pattern suppliers in the country.

Respondent Profile

Age%
18-2414%
25-3419%
35-4418%
45-5417%
55+32%

Era%Gen Z (18-22)8%Millennials (23-38)32%Gen X (39-54)28%Boomers (55-73)27%Silents (74+)5%
Region%
South37%
Midwest23%
Northeast21%
West19%

SLEEP INDEX

Evaluation was carried out to determine a Sleep Index (SI) that can be used to track America’s sleep high quality over time. The SI is calculated using the following questions:

Q2. On average, how would you describe your sleep inside the previous two weeks?

WonderfulVery GoodGoodTruthfulPoor5four321

Q7. Inside the past two weeks, how typically have you felt the following once you get up in the morning?

Drained (need to proceed sleeping)Rested/refreshed
Steadily (10 to 14 occasions)15
Typically (6 to 9 occasions)24
Sometimes (three to 5 occasions)threethree
Not often (1 to 2 occasions)four2
Never51

The multiplicative index was scaled so the typical score is 100. The index was used to create three teams, as depicted under, for evaluation functions.

Poor Sleepers(SI<90)Average Sleepers(SI>=90 and SI<=110)Wonderful Sleepers(SI>110)
56%11%33%

WORST SLEEPERS IN AMERICA

Worst Sleeper Persona

(Personas are constructs based mostly on worst sleeper knowledge, reported in the subsequent section)

There’s truly a tie for the worst sleeper in America.

First, we’ve got Jessica, a younger mother in her early 30s. She is married and has two youngsters. Along with being the primary caregiver/household supervisor within the household, she also works part time. With all the things happening in her life, she virtually never will get the beneficial 7-8 hours sleep. And it typically takes her more than 30 minutes to fall asleep even when she will get to mattress at an inexpensive hour. Jessica typically finds herself waking up within the night time, typically because of the youngsters, typically as a result of of considerations about funds, work or her relationships. When that occurs, she typically has hassle getting again to sleep. Typically the dog sleeps in her bed, and typically one of the youngsters crawls in bed together with her as nicely. For sure, Jessica not often feels rested when she will get up in the morning, and she or he typically experiences aches and pains when she wakes up. She knows she needs to get more sleep, however she just can’t seem to make it happen.

Jessica’s life is fraught with stress. She and her husband are likely to stay paycheck to paycheck, though they do attempt to save somewhat – principally towards their young youngsters’s school schooling, for future expenses and for holidays. Nevertheless it’s never sufficient. Jessica and her husband have a challenging relationship – because of the stresses of elevating youngsters, restricted assets and dwelling overscheduled lives. Jessica doesn’t make it simpler on herself with regards to sleep. To unwind she typically has a pair of drinks within the night. She typically eats proper earlier than mattress, checks social media and e mail, and starts working on the subsequent day’s activity record – she goes to mattress with things on her mind and her abdomen. She not often workouts, often only a pair of hours every week – she figures that her job and having to chase the youngsters provides her the exercise she needs.

Nearly tied with Jessica as America’s worst sleeper is Emma. She’s a university scholar on the West Coast, working part time and, like Jessica, dwelling paycheck to paycheck. She has several roommates – who do the things school roommates do. Between faculty, work and her school activities, she’s typically up late and up early – she hates early morning courses and infrequently does properly in them. Emma virtually all the time feels tired, but she tends to shrug it off, telling herself she’s young and may handle it. Like Jessica, Emma is a late-night eater. Her bedtime routine often consists of checking her social media and catching up on her favorite exhibits on her tablet.

Emma hates her job. She doesn’t get alongside together with her boss or her coworkers. The work isn’t in any respect fulfilling, nevertheless it does pay the bills and helps her set aside a bit money each week for issues she likes to splurge on. Between work and faculty and all the time feeling drained, Emma wants caffeine to maintain her going. Typically she’s having espresso or cola properly into the night.

Worst Sleeper Knowledge

Who are the Worst Sleepers in America?

  • Ladies characterize 57% of poor sleepers in America and 42% of wonderful sleepers (Index 86)
  • Younger generations
    • Grownup Gen Zs, 18 via 22, characterize 10% of poor grownup sleepers / 5% of wonderful grownup sleepers (Index 70)
    • Millennials make up 34% of poor sleepers / 26% of wonderful sleepers (Index 85)
  • Students (18 years previous and above) symbolize 7% of poor grownup sleepers / three% of wonderful adult sleepers (Index 67). Whereas students symbolize a small proportion of poor sleepers, they are twice as more likely to be poor somewhat than wonderful sleepers.
    • 80% of ladies students (18 years previous and above) are poor sleepers (vs. 53% males students)
  • Adults with youngsters underneath 18 at residence make up 34% of poor sleepers / 22% of wonderful sleepers (Index 83)
    • 71% of ladies with youngsters beneath 18 at residence are poor sleepers vs. 56% men with youngsters at residence
  • Pet house owners characterize 70% of poor sleepers / 61% of wonderful sleepers (Index 92)
  • Individuals who really feel careworn. Specifically, panelists who felt careworn typically or fairly often in the two weeks preceding the analysis represented 50% of poor sleepers / 16% of wonderful sleepers (Index 54)
  • Financially burdened individuals. Adults who:
    • Agree (somewhat or utterly) that they are concerned about their own financial future characterize 72% of poor sleepers / 55% of wonderful sleepers (Index 85)
    • Earn decrease revenue are poor sleepers: These with an revenue underneath $25Okay characterize 22% of poor sleepers / 17% of wonderful sleepers (Index 89). The common revenue for Poor sleepers = $65Okay / Wonderful sleepers=$72Okay
    • Agree (somewhat or utterly) that they reside paycheck to paycheck characterize 56% of poor sleepers / 38% of wonderful sleepers (Index 125)
    • Disagree (somewhat or utterly) that they often get monetary savings to allow them to splurge just a little make up 33% of poor sleepers / 21% of wonderful sleepers (Index 81)
    • Agree (considerably or utterly) that they typically have the funds for to pay for solely the requirements symbolize 52% of poor sleepers / 41% of wonderful sleepers (Index 88)
    • Disagree (considerably or utterly) that they commonly get monetary savings for unexpected residence expenses symbolize 40% of poor sleepers / 21% of wonderful sleepers (Index 75)
    • Disagree (somewhat or utterly) that they get monetary savings to pay for their youngsters’s school schooling make up 43% of poor sleepers / 27% of wonderful sleepers (Index 63)
    • Disagree (somewhat or utterly) that they commonly get monetary savings, in order that they have enough for retirement make up 45% of poor sleepers / 25% of wonderful sleepers (Index 73)
    • Disagree (considerably or utterly) that they sometimes buy what they want when they need it make up 43% of poor sleepers / 31% of wonderful sleepers (Index 83)
    • Disagree (considerably or utterly) that they repeatedly get monetary savings for vacation symbolize 46% of poor sleepers / 28% of wonderful sleepers (Index 82)
    • Disagree (somewhat or utterly) that they recurrently get monetary savings for unexpected medical expenses symbolize 48% of poor sleepers / 28% of wonderful sleepers (Index 77)
  • Adults with demanding work setting, specifically, those who:
    • Agree (considerably or utterly) that they are underneath strain at work symbolize 44% of poor sleepers / 30% of wonderful sleepers (Index 78)
    • Disagree (considerably or utterly) that they work in a friendly or respectful work surroundings, or that they take pleasure in their work or the individuals they work with, or that they feel valued at work characterize 20% of poor sleepers / 10% of wonderful sleepers (Index: 70)
  • Adults in troublesome relationships. People who agree (utterly or considerably) to having a troublesome relationship with their partner/companion symbolize 16% of poor sleepers / 9% of wonderful sleepers (Index 81)
  • Individuals who don’t like exercising. People who disagree (utterly or considerably) that they take pleasure in exercising characterize 26% of poor sleepers / 21% of wonderful sleepers (Index 91)
  • Individuals with bodily pain.
    • People who expertise ache when sitting or standing symbolize 39% of poor sleepers / 19% of wonderful sleepers (Index 68)
    • Individuals who expertise ache when mendacity down characterize 29% of poor sleepers / 9% wonderful sleepers (Index 57)
  • Individuals experiencing psychological pain.
    • Individuals who have been lately recognized with a medical situation (e.g., nervousness, melancholy, cancer) characterize 25% of poor sleepers / 9% of wonderful sleepers (Index 62)
    • Individuals who lately misplaced a beloved one characterize 15% of poor sleepers / 10% of wonderful sleepers (Index 81)

BEST SLEEPERS IN AMERICA

PERSONA

(Personas are constructs based mostly on greatest sleeper knowledge, reported within the next section)

The greatest sleeper in America is Larry, a 70-something retiree. Larry and his spouse are Empty Nesters, dwelling in an upscale neighborhood in the suburbs within the Midwest. Larry virtually all the time will get 7-Eight hours of sleep and feels rested in the morning. He’s relatively pain-free when he wakes up – particularly for someone his age. Larry takes sleep very significantly. He not often has a bedtime snack and avoids caffeine completely. His bedtime routine consists of studying – but no social media or e mail. As a result of of this Larry’s often asleep virtually as soon as his head hits the pillow, and he not often wakes up in the night time.

Larry feels his life is fulfilling. He’s received an ideal relationship together with his wife and the 2 of them have a number of close pals. He has a number of interests and hobbies he enjoys, together with attending performs and live shows. He watches information on TV and is worried about terrorism and immigration. Nevertheless, it doesn’t affect his sleep. He does some mild exercising, but nothing too strenuous. Actually, nothing in Larry’s life could be very strenuous. He lives a relatively stress-free life.

BEST SLEEPER SUPPORTING DATA

Who’re the Greatest Sleepers in America?

  • Men symbolize 43% of poor sleepers / 58% of wonderful sleepers (Index 115)
  • Older generations
    • Boomers make up 22% of poor sleepers / 36% of wonderful sleepers (Index 124)
    • Silent Era represents 3% of poor sleepers / Eight% of wonderful sleepers (Index 150). Whereas the Silent Era represents a small proportion of wonderful sleepers, Silents are more than twice as more likely to be wonderful than poor sleepers.
  • Retired adults make up 16% of poor sleepers / 28% of wonderful sleepers (Index 132)
  • People who do not really feel confused. Particularly, panelists who not often or never felt careworn within the two weeks preceding the research characterize 14% of poor sleepers / 47% of wonderful sleepers (Index 164)
  • Empty Nesters/individuals with out youngsters characterize 66% of poor sleepers / 78% of wonderful sleepers (Index 107)
  • Individuals who don’t own a pet make up 30% of poor sleepers / 39% of wonderful sleepers (Index 114)
  • Adults with a bachelor’s degree or larger make up 35% of poor sleepers / 46% of wonderful sleepers (Index 112)
  • Financially snug individuals and people who plan ahead. Adults who:
    • The common Revenue for Poor sleepers = $65Okay / Wonderful sleepers=$72Okay
    • Agree (somewhat or utterly) that they often get monetary savings for unexpected house expenses make up 42% of poor sleepers / 59% of wonderful sleepers (Index 116)
    • Agree (somewhat or utterly) that they commonly get monetary savings, in order that they have enough for retirement characterize 36% of poor sleepers / 52% of wonderful sleepers (Index 118)
    • Agree (somewhat or utterly) that they sometimes buy what they need when they want it characterize 36% of poor sleepers / 49% of wonderful sleepers (Index 116)
    • Agree (somewhat or utterly) that they often get monetary savings for vacation symbolize 36% of poor sleepers / 50% of wonderful sleepers (Index 114)
  • Adults with constructive experiences at work. Individuals who:
    • Agree (considerably or utterly) that they work in a friendly setting make up 74% of poor sleepers / 84% of wonderful sleepers (Index 100)
    • Agree (somewhat or utterly) that they work in a respectful setting comprise 71% of poor sleepers / 81% of wonderful sleepers (Index 101)
    • Agree (considerably or utterly) that they benefit from the individuals they work with comprise 71% of poor sleepers / 81% of wonderful sleepers (Index 103)
    • Agree (considerably or utterly) that they feel valued at work characterize 59% of poor sleepers / 75% of wonderful sleepers (Index 106)
    • Agree (somewhat or utterly) that they benefit from the work they do so much characterize 65% of poor sleepers / 77% of wonderful sleepers (Index 103)
  • Adults in constructive and significant relationships. People who:
    • Agree (somewhat or utterly) that they’ve an ideal relationship with their spouse/associate comprise 77% of poor sleepers / 88% of wonderful sleepers (Index 110)
    • Agree (somewhat or utterly) that they have deep, meaningful friendships with individuals outdoors of their family make up 54% of poor sleepers / 61% of wonderful sleepers (Index 107). While the Index is just not fairly 110, it is rather totally different than the Index amongst adults who disagree (somewhat or utterly) (Index 83).
    • Agree (considerably or utterly) that they take pleasure in spending time with prolonged household make up 59% or poor sleepers / 67% of wonderful sleepers (Index 105). Whereas the Index isn’t quite 110, it is totally different than the Index among adults who disagree (somewhat or utterly) (Index 81) and the distinction in proportion between poor and wonderful sleeper is statistically vital.
  • Adults who take pleasure in exercising. Individuals who agree (considerably or utterly) that they take pleasure in exercising make up 52% of poor sleepers / 60% of wonderful sleepers (Index 106). While the Index just isn’t fairly 110, it’s totally different than the Index amongst adults who disagree (somewhat or utterly) (Index 91) and the difference in proportion between poor and wonderful sleeper is statistically vital.
  • Adults who take pleasure in staying up on the news. Individuals who agree (strongly or considerably) that they take pleasure in watching/listening/reading the news each day make up 50% of poor sleepers / 64% of wonderful sleepers (Index 110)
  • Adults who feel positively about present affairs and the state of the financial system. Particularly, adults who:
    • Agree (considerably or strongly) that they be ok with the financial system make up 30% of poor sleepers / 43% of wonderful sleepers (Index 117)
    • Agree (considerably or strongly) that they consider that the country is headed in the appropriate path make up 26% of poor sleepers / 34% of wonderful sleepers (Index 115)
    • Agree (somewhat or strongly) that they are assured within the administration make up 25% of poor sleepers / 34% of wonderful sleepers (Index 117)
    • Agree (somewhat or strongly) that they have a excessive degree of confidence within the stock market symbolize 18% of poor sleepers / 26% of wonderful sleepers (Index 116)

Survey Details: Better Sleep Council Might 2019

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